Resources
The Google Reviews Help Center
Practical, no-hype guides on getting your review link, asking for reviews the right way, handling bad reviews, and showing your social proof on your site.
The Ultimate Guide to Google Reviews
How to get 100+ five-star reviews in 90 days, avoid costly mistakes, handle negative and fake reviews, and turn reviews into revenue — the full playbook, plus a downloadable PDF.
Latest guides
Best Review App: Pest Control
An honest, pest-control-specific comparison of AutoReview, NiceJob, Podium, Birdeye, and GoodReviews — scored on per-visit SMS requests, plan-renewal win-back, price, and contracts.
Eric StrohmaierBest Review App: Electricians
An honest, electrician-specific comparison of AutoReview, NiceJob, Podium, Birdeye, and GoodReviews — scored on SMS requests, the residential vs commercial contact split, timing around inspection and power-on, price, and contracts.
Eric StrohmaierBest Review App for Roofers
An honest, roofing-specific comparison of AutoReview, NiceJob, Podium, Birdeye, and GoodReviews — scored on final-inspection timing, storm-season spikes, price, and no-contract flexibility.
Eric StrohmaierBest Review App for Plumbers
An honest, plumbing-specific comparison of AutoReview, NiceJob, Podium, Birdeye, and GoodReviews — scored on SMS timing, price, contracts, and dispatch fit.
Eric StrohmaierPest Control Win-Back
The pest-control-specific reactivation playbook: which lapsed accounts to text, the seasonal SMS cadence by pest, the plan-renewal offer to lead with, and how to measure the plans it resigns.
Eric StrohmaierRoofer Win-Back Playbook
The roofing-specific reactivation playbook: which past customers to text, the storm-and-season SMS cadence, the inspection and referral offers to lead with, and how to measure the jobs it brings back.
Eric StrohmaierElectrician Win-Back
A trade-specific SMS reactivation playbook for electricians: which past customers to text — panel, EV-charger, and generator owners plus commercial inspection accounts — and the seasonal cadence that rebooks them.
Eric StrohmaierPlumber Win-Back
A plumbing-specific SMS win-back playbook: which past customers to text, the seasonal and service cadence to use, and how to turn one-time panic calls into standing maintenance relationships.
Eric StrohmaierWin Back Lost Customers
Your past customers are the cheapest jobs you'll ever win. How to pull and segment your list, stay compliant, text on the right cadence, and measure the revenue it brings back.
Eric StrohmaierPlumber Google Reviews
A real field playbook for plumbing crews: capture the cell number, ask at the invoice, put the QR on the truck, and follow up by text.
Eric StrohmaierCause Bad Reviews?
Afraid automated texts will blast your one angry customer to a 1-star post? Here's how honest routing catches fixable problems early instead of causing them.
Eric StrohmaierAutomation vs Asking by Hand
Can't you just ask for reviews yourself? The honest math on the forgetting gap, why small shops gain the most per review, and when automation is worth it.
Eric StrohmaierWill Review Texts Annoy?
Why one well-timed, personal review text rarely annoys anyone — and how timing, tone, and a strict one-follow-up limit keep automated requests from feeling like spam.
Eric StrohmaierHVAC Win-Back Playbook
The HVAC-specific reactivation playbook: which past customers to text, the spring/fall SMS cadence, the offer to lead with, and how to measure the jobs it rebooks.
Eric StrohmaierIs Texting for Reviews Legal?
Is it legal to text your customers for reviews? A plain-English take on TCPA consent, A2P 10DLC registration, and STOP handling — and how a platform handles it so you're not guessing at the law.
Eric StrohmaierBest Review App for HVAC
An honest, HVAC-specific comparison of AutoReview, NiceJob, Podium, Birdeye, and GoodReviews — scored on SMS requests, price, contracts, and setup.
Eric StrohmaierReactivation ROI
Real contractor math on what a dormant 800-2,000-name customer list is worth — and why one win-back cycle usually pays for a year of software many times over.
Eric StrohmaierIs Automation Against Policy?
Automating review requests isn't against Google's rules — review gating is. Here's the exact line, and how to ask everyone compliantly.
Eric StrohmaierWin-Back Text Templates
12 copy-paste SMS win-back scripts for HVAC, plumbing, and home-service pros — seasonal, maintenance-due, lapsed-membership, and dormant 90/180/365-day templates.
Eric StrohmaierLeave a Google Review
Step-by-step for phone and desktop, whether you need an account, anonymity, and editing a review later.
Eric StrohmaierAsk for Reviews
The best timing, channels that work, in-person scripts, and copy-paste email + SMS request templates.
Eric StrohmaierRemove a Bad Review
When Google will (and won't) remove a review, how to flag and escalate, and the durable fix when it stays up.
Eric StrohmaierGoogle Review QR Code
Create a free review QR code, where to place it, and how to track scans with dynamic codes.
Eric StrohmaierRespond to Reviews
How to reply to positive, negative, and fake reviews the right way — plus copy-paste templates.
Eric StrohmaierGoogle Review Link
What a Google review link is, how to find or create yours free, and how to share it so customers actually leave reviews.
Eric StrohmaierReview Rich Snippets & Star Ratings
The self-serving review rule, which pages are eligible for stars, and how to do it right.
Eric Strohmaier