Free Google Business Profile Audit
Search for any business and get an instant profile completeness score — with a checklist of exactly what to fix to rank higher in Google local search.
What we check
Profile completeness factors
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Why GBP completeness matters for rankings
Google uses profile completeness as a local ranking signal. Profiles with a description, business hours, photos, and a website consistently outrank incomplete profiles in the local pack. Google has stated that businesses with photos receive 42% more requests for directions and 35% more website clicks.
What is a good GBP score?
A score of 80+ means your profile has all the major elements filled in and you are well-positioned to rank in local search. Scores between 50–79 indicate missing sections that competitors may have covered. Below 50, your profile is likely invisible in competitive local searches — prioritize photos, description, and hours first.
How to add photos to your GBP
- Sign into Google Business Profile Manager
- Select your business
- Click “Add photos” in the left menu
- Upload at least 5 photos — exterior, interior, products, and team
- Photos update in search within 24–48 hours
How to add a business description
A GBP description can be up to 750 characters. Use the first 250 characters for the most important information — that's what is visible before the “read more” cutoff. Include your primary service, location, and what makes you different. Avoid promotional language, links, or keyword stuffing — Google may reject descriptions that violate their guidelines.
Google Business Profile audit FAQ
Is the Google Business Profile audit free?
Yes — the GBP audit is completely free with no sign-up. Search any business and get an instant completeness score plus a prioritized checklist of what to fix. You can even audit a competitor's profile to see where they're ahead.
What's the difference between Google Business Profile and Google My Business?
They're the same thing. Google renamed "Google My Business" to "Google Business Profile" in 2022. If you're looking for a Google My Business audit, this tool does exactly that — it scores your live Google Business Profile and shows what to improve.
Why isn't my Google Business Profile showing up on Google?
The most common reasons are an unverified profile, an incomplete profile (missing hours, description, photos, or categories), a suspended listing, or simply being outranked by more complete competitors nearby. Run the audit to see which completeness factors you're missing, then fix the high-impact ones first.
How often should I audit my Google Business Profile?
Check it monthly. Google adds new profile fields over time, competitors update theirs, and details like hours or photos drift out of date. A quick monthly audit keeps your completeness score high and your local ranking competitive.
Does a complete Google Business Profile help me rank in the map pack?
Yes. Profile completeness is a local ranking signal — profiles with a description, accurate hours, categories, photos, and a steady stream of recent reviews consistently outrank incomplete ones in the local pack. Completeness plus review volume and recency are the biggest levers you control.