GoodReviews Alternative
A GoodReviews Alternative That Asks Every Customer — No Deterrence Step.
GoodReviews routes low scores to a private form meant to deter Google posts. AutoReview asks everyone the same way, aggregates 10 review sources, and adds win-back campaigns — from $59/mo with a 7-day free trial.
$59/mo · No contract · Cancel anytime
What is GoodReviews?
Google review-request automation for local businesses
GoodReviews (goodreviews.io) is a reputation-management tool for local and service businesses that automatically sends Google review requests by SMS and email, chases non-responders with follow-ups, and displays your Google reviews in a website widget. On paper it looks a lot like AutoReview: both actively collect new reviews rather than just showing existing ones.
The two real differences are compliance posture and coverage. GoodReviews scores customers 0-10 and routes anyone under 7 to a private feedback form with reassuring copy that, in its own words, is meant to 'deter them from going to Google.' GoodReviews says it does not 'review gate' and still lets unhappy customers choose to post on Google — but a low-score-to-private-form flow is exactly the pattern Google's policy and the FTC warn against. AutoReview asks every customer the same way, with no deterrence step, and its widget aggregates 10 review sources plus CSV instead of Google only.
This page is an honest, fully-sourced comparison — including where GoodReviews is genuinely the cheaper or simpler pick — so you can decide which fits your business.
Your reviews, live on your site
This is a real AutoReview widget. Pick from 17 styles and embed it in about 30 seconds.
Why people switch from GoodReviews
- You want to avoid any negative-review deterrence. GoodReviews routes scores under 7 to a private feedback form with copy meant to 'deter' those customers from posting on Google. It stops short of a hard block and calls this 'not gating,' but it's the low-score-to-private-form pattern Google's policy and the FTC caution against. AutoReview asks every customer the same request with no deterrence step.
- You collect reviews on more than Google. AutoReview aggregates and displays reviews from Google, Trustpilot, Yelp, TripAdvisor, Capterra, Product Hunt, Chrome Web Store, Senja, Testimonial.to, and CSV. GoodReviews collects for and displays Google only.
- You want to win back lapsed customers, not just new ones. AutoReview's Reactivation tier runs SMS + email campaigns to past customers — GoodReviews has no equivalent win-back product.
- You want a richer display widget. AutoReview ships 17 widget styles from one embed script that drops into Shopify, WordPress, Webflow, Wix, Framer, or raw HTML; GoodReviews offers 5 Google-only widget templates.
- You want deeper native integration plugs. Beyond Zapier, AutoReview connects Google Business Profile (OAuth), QuickBooks, Shopify, booking tools, and can auto-collect by BCC'ing your invoice emails.
GoodReviews pricing, in detail
| Plan | Price | Notes |
|---|---|---|
| Essentials | $26/mo billed monthly ($29/mo billed yearly) | 45 SMS credits/mo, unlimited email, automated collection, multi-step campaigns, review widgets, Square + Zapier, standard support. |
| Growth | $44/mo billed monthly ($49/mo billed yearly) | Same features as Essentials with 100 SMS credits/mo. |
| Scale | $89/mo billed monthly ($99/mo billed yearly) | 300 SMS credits/mo plus priority support. |
| Free trial | $0 for 14 days | 100 email + 30 SMS credits included. No permanent free tier. SMS sending limited to USA, Australia, and Canada. |
AutoReview vs GoodReviews
| Feature | AutoReview | GoodReviews |
|---|---|---|
| Sends SMS + email review requests after a job | Yes — email + SMS with one automatic follow-up, then routes the response | Yes — SMS + email requests with automated follow-up reminders |
| Negative-review handling | Asks every customer the same way; no deterrence step or private-form routing | Routes scores under 7 (0-10 scale) to a private feedback form meant to deter Google posts; says it 'does not gate' and still lets customers choose to post |
| Review sources collected / imported | Google, Trustpilot, Yelp, TripAdvisor, Capterra, Product Hunt, Chrome Web Store, Senja, Testimonial.to, CSV | Google only (syncs to Google Business Profile) |
| Reactivation / win-back campaigns for past customers | Yes — dedicated Reactivation tier ($99/mo) via SMS + email | No dedicated win-back product |
| Display widget styles / embed | 17 styles, one embed script (Shopify, WordPress, Webflow, Wix, Framer, raw HTML) | 5 Google-only widget templates (Grid, Carousel, Masonry, Original, Google Badge) |
| AI review-reply drafting | Yes | Not advertised |
| Integrations | Zapier, QuickBooks, Google Business Profile OAuth, Shopify, booking tools, BCC-invoice auto-collect | Zapier (5,000+ apps), Square POS |
| Entry price & trial | $59/mo (Reviews); $99/mo adds Reactivation; 7-day trial, 30-day guarantee | $26/mo monthly / $29/mo yearly; unlimited email; 14-day trial, no permanent free plan |
GoodReviews pricing is based on publicly available information and may vary. AutoReview prices shown are current. Competitor facts last reviewed July 8, 2026.
How AutoReview and GoodReviews really differ
Deterrence flow vs. asking everyone the same
This is the biggest difference. GoodReviews rates customers 0-10, treats under 7 as negative, and routes those people to a private open-ended form with reassuring copy that — in GoodReviews' own words — is meant to 'deter them from going to Google or other public review sites.' GoodReviews stresses it does 'not review gate' and still gives unhappy customers the choice to post publicly. Even so, a low-score-to-private-form step is the exact pattern Google's review policy and the FTC caution against. AutoReview is built the opposite way: it asks every customer the same request and routes responses without a deterrence step, so your rating reflects everyone.
Google-only vs. multi-source
GoodReviews collects for and displays Google only, and does not import from Facebook or other platforms. AutoReview collects Google reviews too, but its display widget can also aggregate Trustpilot, Yelp, TripAdvisor, Capterra, Product Hunt, Chrome Web Store, Senja, Testimonial.to, and CSV — useful if your reputation lives on more than one site. (Note: AutoReview does not auto-import Facebook reviews either.)
Collector-plus vs. collector
Both tools genuinely send SMS + email requests with automated follow-ups — GoodReviews is a real collector, not just a display widget, and even offers Square-POS and 5,000+ Zapier app triggers. AutoReview adds a Reactivation tier for winning back lapsed customers, AI reply drafting, and a 17-style widget, so it's a collector plus a win-back and display layer.
Price and structure
Be clear-eyed here: GoodReviews is cheaper at entry ($26/mo billed monthly, $29/mo yearly) than AutoReview ($59/mo) and includes unlimited email on every plan. AutoReview's entry plan bundles more review sources, a bigger widget library, and no deterrence flow, and its $99 tier adds reactivation. Both offer no-contract monthly billing; AutoReview adds a 30-day 'first new review or you don't pay' guarantee.
Where AutoReview wins
- No negative-review deterrence step — AutoReview asks every customer the same way and never routes low scorers to a private form, staying clear of the pattern Google and the FTC warn against; GoodReviews routes scores under 7 to a private feedback form designed to deter Google posts.
- 10 review sources plus CSV import vs GoodReviews' Google-only collection and display.
- 17 widget styles from a single embed script across Shopify, WordPress, Webflow, Wix, Framer, and raw HTML, vs GoodReviews' 5 Google-only widget templates.
- A dedicated Reactivation tier that runs SMS + email win-back campaigns to past customers.
- AI review-reply drafting plus honest Review + AggregateRating rich-snippet schema on eligible pages.
- More native integrations: Google Business Profile OAuth, QuickBooks, Shopify, booking tools, and BCC-your-invoice auto-collect, on top of Zapier.
When GoodReviews is the better choice
GoodReviews is a legitimately good fit if your only goal is more Google reviews at the lowest possible entry price and you're comfortable with its low-score-to-private-form flow. Its Essentials plan starts at $26/mo billed monthly ($29/mo yearly) — cheaper than AutoReview's $59/mo — with unlimited email on every plan, a 45-SMS allowance, and straightforward Square-POS and 5,000+ Zapier app triggers. If you run a single Google-focused business, don't need multi-source aggregation, reactivation campaigns, or AI reply drafting, and price is the deciding factor, GoodReviews can be the simpler, lower-cost choice.
Make the switch in minutes
- 1
Import your GoodReviews reviews
Paste your public review-page URL. AutoReview pulls in your existing reviews so you keep every bit of social proof you've already earned.
- 2
Connect your other sources
Add Google, Yelp, and more — AutoReview aggregates Google, Trustpilot, Yelp, TripAdvisor, Capterra, Product Hunt, Chrome Web Store, Senja, Testimonial.to, and CSV into one place, so a single widget shows reviews from everywhere.
- 3
Paste one embed code
Drop a single script tag into your site (works on any platform — Shopify, WordPress, Webflow, Wix, Framer, raw HTML). Your widget updates itself as new reviews come in.
- 4
Turn on auto-collection
Connect your booking tool or BCC your invoices, and AutoReview asks every new customer for a review automatically — so the review count keeps climbing without you lifting a finger.
Frequently asked questions
Does GoodReviews actually send review requests, or just display reviews?
It does both. GoodReviews genuinely sends automated Google review requests by SMS and email after a job, invoice, or Square payment, and follows up with people who don't respond — plus it displays your Google reviews in a website widget. It's a real collector, not just a display tool. AutoReview also does both; the differences are negative-review handling, review sources, and reactivation.
What's the biggest difference between AutoReview and GoodReviews?
How they handle unhappy customers. GoodReviews scores customers 0-10 and routes anyone under 7 to a private feedback form with copy meant to 'deter them from going to Google.' It says this is 'not gating' and still lets customers choose to post publicly, but a low-score-to-private-form step is the pattern Google's policy and the FTC caution against. AutoReview asks every customer the same way with no deterrence step.
Is GoodReviews cheaper than AutoReview?
At entry, yes. GoodReviews starts at $26/mo billed monthly ($29/mo billed yearly) with unlimited email, versus AutoReview's $59/mo. AutoReview's plan includes 10 review sources, a 17-style widget, and no deterrence flow, and its $99 tier adds a reactivation win-back product. If pure Google collection at the lowest price is your goal, GoodReviews is cheaper.
Does GoodReviews import reviews from Facebook or other platforms?
No. GoodReviews collects for and displays Google only and does not import from Facebook or other platforms. AutoReview's widget can aggregate 10 sources plus CSV — though note AutoReview does not auto-import Facebook reviews either.
Can I win back past customers with GoodReviews?
GoodReviews focuses on requesting reviews from recent customers and doesn't offer a dedicated win-back product. AutoReview's Reactivation tier ($99/mo) runs SMS + email campaigns specifically to re-engage lapsed or past customers.
Do both tools require a contract?
No. Both offer no-contract monthly billing you can cancel anytime. GoodReviews has a 14-day free trial (100 email + 30 SMS credits) and no permanent free plan. AutoReview has a 7-day free trial plus a 30-day guarantee: get your first new review within 30 days or you don't pay.
The bottom line
Both GoodReviews and AutoReview actively send SMS + email review requests, so this isn't a collector-vs-display comparison — it's about compliance posture, coverage, and what you get for the money. GoodReviews wins on entry price, unlimited email, and simplicity for a Google-only shop. AutoReview wins if you want to avoid any negative-review deterrence step, collect and display reviews from 10 sources, win back lapsed customers with a reactivation tier, and use a 17-style widget with deeper integrations. If low cost for pure Google collection is the goal, GoodReviews fits; if compliant, multi-source review growth is the goal, choose AutoReview.
Sources & how we checked
- GoodReviews pricing page (plans, monthly/yearly prices, SMS credits, unlimited email, 14-day trial, no contracts, SMS in USA/AUS/CA)
- GoodReviews homepage (Google-only collection, SMS + email requests, follow-ups, review widget)
- GoodReviews 'Deter negative reviews' page (0-10 scale, under-7 routed to private form, copy meant to deter Google posts, claims 'we don't review gate')
- GoodReviews Square integration (Square-POS trigger, positive/negative routing, under-7 = negative, choice to post on Google)
- GoodReviews Zapier integration (5,000+ apps, appointment/payment/job triggers)
- GoodReviews trades & home-services page (invoice-triggered requests, automated follow-ups, SMS/text)
- GoodReviews display-Google-reviews widget page (5 Google-only widget templates)
- GoodReviews SMS credits support article (SMS availability/top-ups)
Ready to switch from GoodReviews?
Import your reviews, paste one embed code, and start collecting more — for $59/mo with a 7-day free trial.